Hey, I'm Pattachida
I design the path,then prove it works.
A UX/UI & product designer taking ideas from user research to real results.
About me
I'm a UX/UI designer specializing in websites, web apps and end-to-end experiences. I love turning complex data into simple, functional and scalable designs that help businesses grow and make users feel at home.
Skills & tools
- Research
- User Flow
- Persona
- Testing
- Interview
- Ownership
- Design System
- End-to-End
- Teamwork
- Cross-functional Collaboration
- Stakeholder Communication
- Dev Handoff
- SEO
- Accessibility (WCAG)
- Figma
- Clarity
- Webflow
- Framer
- Tag Manager / GA4
- Adobe Photoshop
- Adobe Illustrator
- Microsoft Office
- AI Tooling
User research · Real estate
I know the property market from the buyer's side
Before Real Lease, I studied who buys property in Bangkok and why: personas built from income and lifestyle, and a survey of 26 competing projects within 5 km, benchmarked by price, size and facilities, for a housing project on Rama 9.
Strategy assignment for AP (Thailand), 2022. Market figures reflect that time.
Click a slide to view it full size
Projects
Real products, real constraints. Each case shows the research behind the decisions, not just the final screens.
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